Schwinn Sting-Ray - Press Release - Electric Sting-Ray Launch

Schwinn Sting-Ray - Press Release - Electric Sting-Ray Launch: "MADISON, Wis. - April 2005 - How do you improve the fastest selling bicycle of all time? Schwinn's wildly popular 2004 Sting-Ray bicycle is getting a charge - literally - via an electric motor. In May 2005, Schwinn will launch the first electric version of the Sting-Ray.

'Sales to-date of our Schwinn Sting-Ray 'Street Series ' have been phenomenal,' said Pacific Cycle Inc.'s Founder and CEO, Chris Hornung. Pacific Cycle owns the Schwinn Bicycles brand. 'Consumers can't seem to get enough of this bike, and we've begun producing new models to complement the original, such as a three-speed version and various shapes, sizes and color schemes. This newest, electric model is one we're very excited about. We think it's going to be a huge success, and it opens the door of opportunity to new power assisted transportation, which we feel will be very popular in the near future.'

The new Sting-Ray Electric will be available at various Schwinn retailers beginning in late May 2005 at an MSRP of $399. It shares the original design characteristics of the Street Series Sting-Ray, but adds an electric motor and a battery pack in the form of a motorcycle engine casing. The Sting-Ray Electric will reach speeds up to 14 mph and a fully charged battery will last up to two hours."